Wellington’s consumer engagement technologies enable unique omnichannel shopping experiences unlike anything else. Led by our cloud-based iProximity (iPX) platform, the world’s leading retailers and brands engage their consumers, deliver exciting and personalized content, increase LTV, and receive unprecedented visibility into what works and what doesn’t.
The iPX platform is a simple, powerful and dynamic marketing platform that enables brands to engage their consumers in uniquely detailed ways and allows consumers to decide how they want to interact with them. iPX receives activity data from campaigns across various channels as well as the locations where campaigns are most successful in real-time. These insights allow you to create customized programs that send just the right content to consumers at the point of sale.
How can you interact with your consumers using the latest technology while still protecting yourself against future obsolescence?
The Connect Q-Tag can be added to virtually anything, including coolers, freezers, display racks, point-of-sale material, cardboard displays, countertops, beer taps, soda fountains, or directly onto assets to be tracked. As it is not battery run, the Connect Q-Tag can last for years. It is specifically designed to be deployed once and then completely managed and updated from the cloud.
When to use Q-tag?
It’s best to use Connect Q-Tag for long-term deployments. You should use brand assets that you want to track location or serve proximity-based content.
How does the Q-Tag work?
Each Connect Q-Tag includes a unique QR code and NFC chip, which can be scanned or tapped by any customer with a capable smartphone for instant point-of-sale consumer engagement without downloading any app.
The combination of the NFC chip and QR code within one Connect Q-Tag means it will have technology relevance for many years to come, making it perfect for a long-term deployment. For shorter-term deployments, or when directly printing onto packaging or point-of-sale material, a Connect QR code may be a better choice.
When to use Connect QR Codes?
The Connect QR Codes should be used for short-term deployments where reuse isn’t as much of a concern. You will see the best result for applications where printing directly onto the product, packaging, or material is desirable. Where NFC technology isn’t yet available, the Connect QR Codes is a great choice.
Today’s consumers want to be empowered to engage and interact with you in a way of their choice. When deciding how to interact with shoppers and field teams, safety and simplicity are key. Wellington’s iPX platform interacts with consumers via contactless devices and safe shopping experience with the help of their smartphones.
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